How to Film a Great Video Tour of Your Rental
Key Takeaways
- A video tour can help potential renters picture themselves living in your property, without needing to visit in person.
- Planning is key. Clean and declutter, film in good light, and highlight what makes your rental stand out.
- Keep the video short, engaging, and focused on the details that matter most to renters.
- Share your tour on the right platforms and use a strong title and description to boost visibility.
As a landlord, putting your creative juices to work is essential when trying to fill a vacancy. And one of the best ways of doing so is by crafting a well-thought-out video tour of the property. A well-crafted video tour can help give prospective tenants a feel for what living on the property will be like.
That said, filming a bad video won’t give you the desired results. You need to have a solid plan, use a good camera, and capture the right details for your viewers. In today’s blog, Limehouse Property Management will walk you through how you can film a great video tour for your rental.
Why Should You Create a Video Tour for Your Rental Property?
In-person property tours aren’t always the most convenient option for you or your potential tenants. With virtual tours, renters can get a feel for the space without needing to make the trip.
It also means you don’t have to coordinate as many in-person showings, which frees up more of your time. Plus, by making your listing more accessible, you can connect with a wider range of renters and increase your chances of finding the right fit.
How Should You Prepare for a Video Tour?
For a video tour to be successful, you need to carefully plan it. The rental property must be in mint condition, and the video footage must look good. The following are a few things to keep in mind when shooting a video tour:
- Clean the property inside and out. This can be quite taxing, and hiring a professional cleaning service may be well worth the cost.
- Declutter the property to make it more inviting.
- Film during the day when the lighting is optimal.
- Film the video tour using high-quality equipment. Most smartphones will usually get the job done. But if in doubt, just get a professional to take the videos and photos for you.
- Highlight unique selling points, such as updated finishes, spacious layouts, and modern appliances. You can also zoom in or pan to emphasize features like scenic views, walk-in closets, or granite countertops.
- Consider adding a voiceover narration to make the video tour more engaging. The narration can allow you to explain additional details to the tenant. For example, about the neighborhood or any recent updates you have made to the unit.
- Give the footage some strategic edits to ensure it captivates the viewers. You can choose from a myriad of editing software for this. This can allow you to make audio enhancements, color corrections, trims, and transitions.
- Have a shot list. Know what areas you’ll be capturing in your walk-through video. Such as, the living room, dining room, kitchen, bedrooms, and bathrooms. Don’t forget about the exterior areas as well.
- Ideally, keep the video tour under three minutes. This is essential in maintaining viewer engagement while ensuring it provides them with all key details.
How Should You Share the Video Tour for Maximum Reach?
Be strategic with how you share the video tour with prospective tenants. The goal is to ensure that it reaches a large prospective tenant pool. To begin with, carefully choose the right platforms for the listing. Social media platforms can provide you with a vast exposure. These usually allow video sizes of any length, especially for older accounts.
Next, go for rental listing sites. These can be especially good for a rental listing because they specifically cater to users actively looking for rentals. Once you know which social media platforms and rental listing sites you’re going to use, optimize the video for search. To do this, you’ll need to come up with a captivating headline and an engaging description.
When it comes to the headline, make sure it includes all of the right details. Such as, the property’s location, size, monthly rent amount, and number of bedrooms and bathrooms. These details will immediately let a prospective tenant know all of the relevant information before clicking through.
And this can help maximize your chances of finding tenants for your property. As for the description section, make sure you use this part to finish telling the story about the property. Let prospective tenants know about the nitty-gritty details that the photos and video may have failed to provide.
Conclusion
There you have it. Expert tips on how to film a great video tour of your rental property. Unlike face-to-face meetings, video tours can provide convenience, time savings for both you and the tenant, and ensure wider reach and accessibility.
If you have more questions or need expert help in managing your rental property, then look no further than Limehouse Property Management. We are local rental experts who can help you maximize your investment property’s ROI. Get in touch today to learn more!